Break the Internet
‘The Marshall McLuhan of the Instagram generation.’
Scribe Publications
‘Olivia Yallop has written the definitive insider account of influencer culture. Break the Internet is erudite, smart, entertaining, and essential.’
Will Storr, author of bestseller Selfie: How the West became Self-Obsessed
‘Persuasive and well-written’
Break the Internet is the world’s first non-fiction study of the creator economy and influencer landscape. Blending pop culture analysis and exclusive interviews with on-the-ground research (from the hype houses of Beverly Hills to an influencer training camp coaching the next generation of YouTubers), Break the Internet explores how social media stars are reshaping the culture of tomorrow.
Publication date: 11th November '21